Course Objectives
Certificate in Events Management - Virtual Learning
By the end of the course, participants will be able to:
- Explain the foundations of event management
- List the steps in creating and featuring an event
- Develop a step-by-step process for planning an event
- Implement methods to evaluate an event
- Apply various resources in order to manage logistics
Target Audience
This course is designed for professionals involved in public relations, event management, business etiquette and protocol activities.
Target Competencies
- Leading
- Analyzing
- Communicating
- Influencing
- Planning
- Organizing
- Building rapport
- Assessing tasks
- Evaluating results
Course Outline
- Foundations of event management
- Definition of ‘event’
- Reasons for organizing events
- Types of events
- Importance of events
- Definition of an event theme
- Steps to create and theme an event
- Stakeholders of an event
- Steps of the event planning process
- Deciding the vision and theme of an event
- Conducting a SWOT analysis
- Setting goals and objectives
- Determining the event’s feasibility
- Choosing an appropriate organizational structure
- Creating a plan
- Evaluating the event
- The 5 W’s of event creation
- Be S.M.A.R.T with your objectives
- Human resources and logistics in event management
- Human resources management for events
- Choosing an ideal venue
- Marketing and promoting your event
- Elements of event promotion and marketing
- Ticketing
- Signage
- Advertising
- Budgeting of events
- Safety components in event management
- Risk mitigation and contingency plans
- Potential problems
- Weather
- No shows
- Delayed deliveries
- Event assessment and evaluation
- Difference between assessment and evaluation
- Six key stages in event evaluation
- Various methods of event evaluation
- Gantt charts for managing task schedules
- The ROI evaluation
- Measuring social media engagement
- Organizing great events
- Needed steps for organizing effective events
- Plan and execute an effective campaign
- Use an efficient communication system
- Use the event web site wisely
- Use technology wisely
- Execute a sound logistics system
- Recap
- Needed steps for organizing effective events