Certified Sales Manager

Course Objectives

Certified Sales Manager

Course Methodology
The course relies on the use of a variety of case studies and exercises to develop a consistent approach to sales team management. Group presentations and self assessment tools will also be used to create a shared language around key sales management competencies.

Course Objectives
By the end of the course, participants will be able to:
Demonstrate traits of an excellent sales manager facing modern market challenges
Design and deliver sales strategies, organize sales territories, and use different forecasting models to optimize sales results
Appraise and train the sales team to generate increased sales and profits
Conduct effective sales coaching and counseling sessions
Use their leadership and team building abilities to improve sales and retain people
Carry out productive sales performance reviews and use a wide array of sales performance evaluation models
Target Audience
The course is designed for sales managers and directors who have a desire to increase their team’s overall performance, productivity and profitability. It is also directed towards managers who want to increase the value they deliver to their sales reps and organization. Finally, the course will be a perfect fit for sales professionals new to, or considering a move to, a managerial role.

Target Competencies
Sales team management
Sales planning
Territory and key account management
Sales coaching skills
Sales performance evaluation
Sales leadership
Team building and management
Forecasting techniques

Course Outline

Sales management and the marketing mix
Sales management defined
Sales management functions
The position of personal selling in the marketing mix
The sales competency model
Major mistakes sales managers make
Planning, strategy and organization
Sales planning fundamentals
'SWOT' analysis
Formulating sales strategies
Sales forecasting techniques
Organizing the sales force
Structuring and deploying the sales force
Territory design, allocation, and management
The build-up and breakdown (territory design models)
Key account management: best practices
Account analysis methods 
Sales process management
Understanding the psychology of the buyer
Characteristics of successful sales people
Identifying the components of the sales process
Selling 'ASAP'
A framework for change in the sales force
The customer driven sales force
Sales management capstone competencies
The recruitment of a sales force
Recruiting and staffing of a sales force
Determining the number of sales people (models)
Training and coaching the sales force
Developing and conducting a sales training program
The field training process
Team leadership and motivation
The team development cycle
Identifying team roles, strengths and weaknesses
Coaching sales people for peak performance
The sales coaching process
Leadership principles and skills
Situational leadership
Motivation guidelines and principles
The motivation mix
Sales performance management
The critical importance of setting standards
Types of standards
Characteristics of an effective appraisal system
Criteria for results based evaluations
Qualitative and quantitative measures of performance
Sales evaluation models
Training Categories
Accounting and Finance
Administration and Secretarial
Auditing and Governance, Risk and Compliance
Banking, Insurance and Financial Services
Business Continuity and Crisis Management
Communication and Writing Skills
Construction Management
Contracts Management
Customer Service
Data Management and Business Intelligence
Digital Innovation and Transformation
Hands-on Automation and Process Control
Health, Safety and Environment
Human Resources and Training
Interpersonal Skills and Self Development
IT Management
Leadership and Management
Maintenance and Engineering
Marketing and Sales
Planning and Strategy Management
Procurement and Supply Chain Management
Project Management
Public Relations
Quality and Productivity
Security Management
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