Course Objectives
Competitive Strategies and Value Creation
Course Methodology
This program uses an interactive and cooperative learning methodology to actively engage participants into the most effective learning process by using lectures, participants-led presentations, extensive case studies and analysis, teamwork and brainstorming, and video segments followed by discussions.
Course Objectives
By the end of the course, participants will be able to:
Distinguish between low cost, differentiation, focus and best cost strategies
Implement low cost strategies in their organizations to gain cost advantages over rivals
Recognize and apply differentiation strategies in their organizations to gain differentiation advantages against rivals
Apply the basic concepts, tools and frameworks of blue ocean strategy to create a new market place
Explain how blue ocean strategy is 'put into action'
Target Audience
Professionals, managers, and executives who are involved in influencing and supporting the business and functional level strategies of their organization
Target Competencies
Business acumen
Formulating a strategy
Planning at business and functional levels
Innovation and creativity
Critical thinking
Decision making
Course Outline
Introduction to competitive strategies
The three big strategic questions
Strategy and the quest for competitive advantage
Defining competitive strategy
The five generic competitive strategies
Low cost provider strategies
Objectives and key to success
Translating a low cost advantage into higher profits
Approaches to securing a cost advantage
Controlling cost drivers
Revamping the value chain
Keys to success in achieving low cost leadership
When does a low cost strategy work best
Pitfalls of low cost strategies
Differentiation provider strategies
Objectives and key to success
Benefits of a successful differentiation
Types of differentiation themes
Sustaining differentiation
Importance of perceived value
Signaling value as well as delivering value
When does a differentiation strategy work best
Pitfalls of differentiation strategies
Best cost and focus provider strategies
Objectives and key to success
When does a best cost strategy work best
Risks of a best cost strategy
Focus low cost and focus differentiation strategies
Objectives and key to success
Approaches to defining a market niche
When does a focus strategy work best
Risks of a focus strategy
Blue ocean strategy – the new market space
Red ocean versus blue ocean strategies
The impact of creating blue oceans
Value innovation: the cornerstone of blue ocean strategy
The six principles of a blue ocean strategy
Analytical tools and frameworks
The strategy canvas
The 'eliminate-reduce-raise-create' actions framework
Reading the value curves
Formulating a blue ocean strategy
Reconstructing market boundaries
Focusing on the big picture, not the numbers
Reaching beyond existing demand