Course Objectives
Design Thinking: The Next Competitive Advantage - Virtual Learning
Course Objectives
By the end of the course, participants will be able to:
Employ different analytical methods to uncover the vital human needs behind desired solutions.
Initiate a problem resolution approach that incorporates empathy, ideation, prototyping, and testing in a fun and challenging atmosphere.
Apply design thinking to real business problems and produce innovative, user-focused solutions
Practice design thinking methods associated with every stage of the problem solution journey
Prototype suggested solutions rapidly and proactively, as well as test those prototypes in order to reduce costly mistakes and risks while accelerating organizational learning and response to market challenges
Target Audience
This course is about discovering the power and versatility behind design thinking. Target participants come to acquire innovative ways to ideation, problem-solving approaches, and resolving problems outside or within the working environment. This version of the course relies on distance learning and facilitation. It is delivered by leading experts with top skills in facilitating courses face to face and remotely. Facilitators will also employ electronic media in relation to course material (slides, workbooks), individual and team exercises/activities, session plans, and case studies.
Target Competencies
Analytical skills
Probing and questioning data
Creative thinking
Teamwork and collaboration
Problem solving
Strategic thinking
Giving feedback
Visualization and articulation of ideas
Interviewing techniques
Active listening
Course Outline
A quick introduction on Design ThinkingDesign thinking – the essentialsSystem thinkingAgile MethodologyHow to combine and exploitThe design thinking processStages in design thinkingStage 1: Empathizing with your usersStage 2: Defining the problem and interpreting the resultsStage 3: IdeatingStage 4: PrototypingStage 5: TestingDesign thinking methods
Empathy and the people factorEmpathy as a starting point in design thinkingThe empathic approach Improving designs by empathizing with target audienceContext mapping – how to probe, design and useHow to use ethnographic methods to improve design outcomesThe interviewGuidelines to conduct user interviewsThe need to question everythingThe power of stories in building empathy
Defining and designing the challengeDefining the problemHow to synthesize and make sense of the informationThe role of affinity diagrams – grouping ideas and factsThe empathy mapThe role of personasCreating the Point of ViewDefining and framing the design challengeAsking the “How Might We – HMW”Mapping the stakeholdersDefining the challenge
Ideating An overview of Ideation techniquesDrawing the user experience designSelecting the best ideaOvercoming barriersCapturing reflections and feedback
Prototyping and testing Getting started with prototypingPrototyping methods and best practicesLet’s try before we buildEvaluating the prototypeTalking feasibility and viability