Course Objectives
Course Objectives
By the end of the course, participants will be able to:
Explain the importance of a well-thought-out business plan for the success of the organization
Describe the structure of a business plan and how it caters to market and organizational needs
Apply the business plan development process to create a well-structured, convincing business plan covering all vital elements
Develop a business plan that includes a detailed, practical and effective implementation strategy
Evaluate the progress of the implementation of the business plan and take necessary corrective steps
Target Audience
Department heads, senior managers, managers and supervisors, project managers, team leaders, sales managers, marketing managers, entrepreneurs and others who would like to develop their business planning skills.
Target Competencies
Creative thinking and business planning
Collaboration and teamwork
Market and situation analysis
Financial analysis, forecasting, and break-even analysis
Resource scheduling and budgeting
Communicating and presenting
Course Outline
Understanding the Business Plan
Business Plan Overview
Developing the Business PlanMapping vision, mission, and valuesConducting a situation analysisSetting goals, objectives, and business strategiesDeveloping tactics, programs, and action plansForecasting, pricing, and applying break-even analysisSourcing, allocating and schedulingUnderstanding basic financial conceptsThe income statementBalance sheetCash-flow analysisProgram BudgetsWriting the executive summaryCreating appendices and references
Implementing the business planThe communication phaseThe controlling phaseThe corrections phaseStaying away from common business plan mistakes
Concluding the business planReporting on the progress of the business planUnderstanding the different types of business plan reportingDeciding who needs to knowAgreeing on what needs to be reportedMaintaining quality in reportingSetting the frequency of reporting