Course Objectives
Strategic Thinking and Planning - Virtual Learning
Course Objectives
By the end of the course, participants will be able to:
Apply strategic thinking to analyze an organization’s current environment
Employ the strategic management process to best achieve the desired ambition
Choose strategies that create a sustainable competitive advantage for the organization
Determine strategic objectives, Key Performance Indicators (KPIs) and 'SMART' targets for the organization
Target Audience
All managers and senior professionals who are involved in influencing, formulating or supporting the long term planning and strategy of their department or organization, as well as those who are responsible for linking, measuring and improving the performance of the organization, including strategy or performance management professionals, balanced scorecard managers, business unit and department managers and business analysts.
Target Competencies
Strategic thinking
Strategic planning
Performance management
Results orientation
Critical thinking
Course Outline
Strategic thinking and planningStrategy safariThe strategic management processStrategic thinking versus strategic planningBenefiting from strategic managementAnalysis of the environmentPorter's 5 forcesCreating and capturing valueConducting a SWOT analysisFundamentals of the PEDESTL framework
Vision, mission statements and valuesUsing vision and mission statementsDefinition of vision statementsFormulating vision statementsDefinition of mission statementsFormulating mission statementsEmbracing organizational valuesCommunicating the vision, mission and values
Assessing strategic choicesPorter's generic competitive strategiesValue chainInnovating in the industry value chainDeveloping a competitive advantage
Strategic objectives, KPIs and targetsEnsuring strategic alignment in the organizationDeveloping effective strategic objectivesUsing the Balanced Scorecard (BSC)Using Key Performance Indicators (KPIs)Characteristics of the right KPIsDeveloping different types of KPIsSetting SMART targets